Just two months after enrolling in our training program, salesperson Veronika has raised her actual delivery by 64%
and her opportunity value by 175%.

By choosing our Academy, ELAI helped her to become one of the top salespeople in the company.

ABOUT THE CLIENT

European Leadership & Academic Institute is the leading educational platform in the Czech market. ELAI transfers real-life experience to quality education and personal growth through conferences, workshops, and training programs.

Their focus is on both individual and group workshops.

ELAI & VERONIKA COOPERATION

Veronika started working for ELAI as a salesperson, but she did not have a sales background. Her daily bread was selling workshops. The company had no time
or resources to lead her and there was no one with sales experience to teach her. 

BEFORE SALESDOCk

Before we started training Veronica in our Sales Academy, she:

• used CRM ineffectively
• had no defined sales process to follow
• spent a lot of time on doing tasks manually
• had no day-to-day sales routine

SOLUTION & THE PROCESS

ELAI enrolled Veronika in our Sales Academy program. Altogether, it lasted 8 weeks.
The first 14 days were very intensive, then there was training once a week, and she applied her newly acquired skills to practice. We supported her and evaluated her progress.

Concept of Sales Academy:

1. Sales skills and workflow analyses

2. Education, meeting shadowing, and leadership

3. Systems (CRM, plans, automation) and sales process setup

THE TRAINING INCLUDED VARIOUS SALES DISCIPLINES

New techniques

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Qualifying

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Prospecting

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Communication

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Taking control

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‍WE ALSO MADE HER WORK EASIER

CRM – bulk emails, filters, segmentation

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 Setting up sales workflow

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Automation

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THE RESULTS

After finishing the Sales Academy, Veronika’s results at ELAI went through the roof:

64% TURNOVER

175% OPPORTUNITY VALUE

VERONIKA NOW‍

Knows what next steps are necessary at any point

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Sells based on the client's needs

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 Sets up her call scripts and emails

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Knows where and how to get a prospect contact

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Measures efficiency of what she does

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Creates templates for prospecting and follow-up communication

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Knows how to keep moving the deal forward

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The company also got rid of manual work and Excel sheets, and replaced them with an efficient CRM system.

TESTIMONIALS

“SALESDOCk Academy was a total game-changer for me. In three months, they helped me improve my sales skills and achieve results I had never thought possible. Flawless cooperation, clear format, personal approach, and constant feedback – 100% recommend.”

– Veronika Bumbalová

“SALESDOCk helped ELAI formalize Veronica’s workflow, and she can now work independently. Her performance has rapidly increased. I recommend cooperation with SALESDOCk to anyone who needs to educate their salespeople.”

– PhDr. Lukáš Sedláček, MPhil.