This wasn’t just another networking event.
It was a room full of people who carry the weight of responsibility.
For growth. For change. For results.
On June 4th in Amsterdam, we brought together over ten senior sales leaders from companies like Mews, JetBrains, Verkada, Miro, SpendLab, and others. Not to listen to keynotes, but to have real, open conversations about the challenges they’re facing right now. No filters. No fluff.
What we talked about
Navigating hypergrowth, M&A chaos, and system overload
Max shared how his company went public during the COVID-19 pandemic, scaled rapidly, and later acquired four other firms. The result was a Frankenstein setup of multiple CRMs, resulting in a lack of agility. The big question: how do you stay fast and focused in complex, post-acquisition environments?
Disrupting a legacy industry with a channel-first motion
Marc from Verkada discussed entering a market where nearly everything was still on-premises. Verkada moved it to the cloud, creating new challenges:
- Hiring challenger-style reps who can reframe
- Building a 100 percent channel sales model
- Operating in a market that had never been disrupted before
Driving change from the frontlines, not the top
Paul from JetBrains raised a key point: how can individual contributors spark change even without formal authority? We explored how to foster ownership and influence from within.
Fixing the leaky funnel: from PLG to SLG
Steven from Miro described how a PLG-first mindset makes it hard for the team to adopt structured frameworks like MEDDPICC. Thierry from SpendLab shared their experience restructuring the mid-funnel and getting the team enterprise-ready.
Setting targets in unpredictable environments
Eltjo from EasyDMARC raised the question of how to set meaningful goals when everything shifts quarter by quarter. We discussed planning under uncertainty and maintaining team alignment without false precision.
Performance versus culture in modern sales teams
Luc from Mews brought up a complex topic. Is it possible to build a high-performing sales team without sacrificing accountability for comfort? We explored questions of productivity, team discipline, and maintaining high standards in a culture-first environment.
What the attendees said
“Wonderful event. Huge thanks for hosting and providing such a safe and fun space to share.”
Marc Peston, General Manager Northern Europe, Verkada
“Cracking evening. Looking forward to diving deeper next time.”
Stephen Jenkins, Head of Emerging Markets, Miro
“Really enjoyed it. Great crowd, great conversations.”
Paul Donnachie, Client Director, JetBrains
“Such a great evening. Thanks for organising.”
Thierry Collard, Sales Director, SpendLab
“Very nice dinner. Loved it. No feedback on what really could have been better. It was good.”
Luc Lammers, VP of Sales, Mews
“Really enjoyed the evening - great topics, strong group dynamic, and loved the personal intros. Easily a 9 out of 10.”Eltjo Hofstee, Sales Director, EasyDMARC
Want to join the next one?
The Sales Executive Dinner is not for everyone.
It is for those who lead teams, own revenue targets, and are willing to share what’s really happening, both the wins and the challenges.
If you are a sales leader responsible for driving growth and would like an invitation to a future dinner in your city, reach out to us.
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