Case study
iDenfy lifts win rates by 70% after the SALESDOCk buyer-centric sales process implementation
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Increase win rates by 30% in 6 monthswith our reinforced, value selling training
SalesDock is a sales training firm helping B2B SaaS teams hit ambitious targets through the SalesDock Value Blueprint™ - the gold standard of sales execution, proven in 400+ companies and reinforced in real deals.
Trusted by large tech companies, SaaS startups and scaleups.
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What is it
SALESDOCk Value Blueprint™
A 6-month transformation program designed to shift your teams from seller-led conversations to buyer-focused value selling, resulting in:
- higher win rates
- shorter sales cycles
- larger, better qualified deals
This is not a training.
It’s an operating system for embedding value selling across sellers and sales leadership, reinforced through real deals to drive lasting behavioral change.
How we deliver
Month 1 (Diagnose)
- Processes and sales skills audit
- Interviews with sales leaders and frontline sellers
Outcome: A fact-based diagnosis of sales execution with prioritized gaps and a tailored enablement plan.
Learn more
Month 2 (Design)
- Mapping buyer value journeys (user buyers & champions, c-level)
- Redesign of your sales process to match how buyers actually buy and decide
Outcome: One unified Sales Playbook degining buyer-centric sales operating model and clear definition of value journeys.
Month 2-4 (Enable)
- Custom training (3x) based on real gaps (Demo, Discovery, etc.)
- Training anchored in real deals
Outcome: Sellers apply value selling inside active deals, not in theory.
Month 5-6 (Reinforce)
- 1:1 deal coaching & pipeline reviews
- Peer coaching & deal reviews & role-plays
Outcome: Value selling becomes the default behavior.
Month 5-6 (Sustain)
- 1:1 coaching for sales leaders
- Embedding value selling into deal and pipeline forecasting reviews
Outcome: Leaders know how to inspect, coach and scale value selling.
Before Value Training
After Value Training
Every sales meeting feels different
Each seller runs deals their own way. Forecast is shaky, deals slip, and hitting quota depends on individual heroes.
One way of selling across the team
All sellers follow the same playbook. Pipeline is reviewable, forecast is reliable, and wins are repeatable.
Lots of activity, little progress
Calls, emails, and demos happen, but deals stall because sellers don’t know what should move the deal forward.
Clear next steps in every deal
Sellers know exactly what needs to happen to move the deal to the next stage, and why the buyer would care.
Product-led conversations
Deals are driven by features and demos. Price pressure is high and differentiation is weak.
Value-Focused Selling
Sellers sell outcomes, quantify impact, and anchor value, making price less of a discussion and deals bigger
Inconsistent skill level across the team
Some sellers run great discovery, others jump straight to demo. Coaching feels random and hard to scale.
Coachability at scale
Everyone uses the same standards for discovery, stakeholder management, and demos, making coaching focused and effective.
Challenge 1: Financial Control
The Challenge
Projects missing deadlines and budgets
Disconnected spreadsheets delay CapEx planning, budget tracking, and forecasting — leading to missed deadlines and costly overruns.
How Alasco Helps
Connected financial control
Alasco centralizes project budgeting, CapEx management, and reporting — enabling real-time cost tracking and on-time delivery.
Challenge 2: Confidence
The Challenge
Investor and lender confidence loss
Manual errors in financial reporting for construction projects weaken investor trust and put your liquidity and lender relationships at risk.
How Alasco Helps
Accurate, audit-ready reporting
Alasco links every drawdown, budget change, and update to live project data, ensuring accurate reporting and maintaining investor and lender confidence.
Challenge 3: Governance
The Challenge
Governance breaking under pressure
Scattered change orders and email-based approvals create confusion, risk overspending, and damage relationships with JV partners and stakeholders.
How Alasco Helps
Centralized approvals and audit trails
Alasco logs every approval, budget update, and change order — improving project cost control and reducing disputes with full traceability.
Challenge 4: Visibility
The Challenge
Reactive, not proactive decisions
Delayed spreadsheets limit visibility into ESG metrics, KPIs, and project health — slowing down decisions and increasing development risk.
How Alasco Helps
Data-driven performance management
Alasco provides real-time tracking for ESG, cost forecasts, and KPIs — enabling faster decisions and reducing risk in real estate development.
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WHY PARTNER WITH US
Learn how to play the sales game from the ones who already successfully played it.
Our playbooks have been tested on more than 400 B2B sales teams.
All our consultants were all in the role of Head of Sales/CRO/VP in SaaS organizations.
We work with experts for dedicated topics (outbound sales, enterprise sales, building champions, sales process etc).
We deliver a full-service experience (consulting, training, recruitment, tools implementation).