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Come and join us for an exclusive event for SaaS sales leaders, founders, and investors to exchange insights and strategies without the usual sales pitches. Join us for an evening of actionable discussions and meaningful networking, designed to sharpen your sales playbook
Kier shares a raw look at how Amplitude is rebuilding its GTM model for the AI era. Then, veteran VP Luc distills 15 years of documenting wins and failures into a practical scaling playbook. This is your chance to learn the exact frameworks used by the leaders of Europe’s most successful SaaS companies.
Title: How Amplitude is rebuilding its GTM strategy for the AI era
Every sales leader is being asked how AI is changing their go-to-market org, and most of the answers are either hype or vague. Kier takes you inside the live rebuild of GTM at Amplitude, a public company with $350M+ in ARR and 800+ employees, sharing what is actually working, what broke, and the new operating models emerging on the other side: agent pods, full-cycle ownership, redefined roles, and the shift in how sales, marketing, and customer functions work together. Real decisions, real trade-offs, the unvarnished view from inside the work.
15 Years of obsessive documenting: Private Sales Playbook of Luc Lammers
15 years in sales. 3 VP roles. Leading teams of 60+. Hundreds of hires, and more than a few hard goodbyes. And a list of failures he's not afraid to talk about.
Every sales leader has a story. The early grind, the breakthroughs, the moments you really wanted to quit... and the lessons that quietly made you better. Luc has been there.Over his years as a VP, Luc has obsessively documented his experiences, the wins, the mistakes, and everything in between, across companies like Sendcloud, Mews, and Nory. In this session, he turns those notes into a practical playbook for scaling international sales teams.
📅 Date: June 3rd, 2026
🕔 Time: 17:00 - 21:30
📍 Location: Amplitude offices - Keizersgracht 277, 1016 ED Amsterdam
🚪 Entry: Free
🥨 Food: Light snacks and alco/nonalco beverages
We’re limiting attendance to 30 leaders to ensure interactive sessions led by industry experts and open discussions.
Luc Lammers
VP of Sales | Nory
Luc is VP of Sales at Nory and a seasoned SaaS sales leader with many years of experience building and scaling revenue teams across Europe. He has held VP roles at companies like Sendcloud and Mews, where he led teams of 60+ across multiple regions and markets. He's passionate about scaling international sales teams, developing talent, and the kind of honest leadership that actually moves the needle.
Kier Johnson
Senior Director of Inside Sales & Global Renewals
Kier has spent over 10 years at the forefront of inside sales scaleouts, specialising in pre-IPO and post-IPO builds at Zendesk and Amplitude, where he scaled SDR, Velocity Sales, and Renewals teams to meet hypergrowth demand. Based in Amsterdam, he works closely with marketing, product, and revenue operations to build scalable go-to-market engines and is passionate about high-performing cultures where teams push for more.
