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Come and join us for an exclusive event for SaaS sales leaders, founders, and investors to exchange insights and strategies without the usual sales pitches. Join us for an evening of actionable discussions and meaningful networking, designed to sharpen your sales playbook.
Title: How Sendcloud increased sales methodology adoption by 50% with AI coaching
With AI-based coaching, Sendcloud also improved win rates and forecast accuracy by 15%. Francisco shares real examples of how short, focused coaching moments and call intelligence helped teams sell more consistently, adopt methodology faster, and improve forecast accuracy.
Title: How Dealfront cut coaching time by 75% with AI Agents, while increasing win rates
AI in sales is everywhere, but most teams are still stuck in the experiment phase. Thijs will show you how they moved from testing tools to deploying five AI agents that deliver measurable results: 75% reduction in coaching time, 10-15 minutes saved per outbound account, and 85% forecast accuracy. Real examples, real impact, let's go.
📅 Date: February 5th, 2026
🕔 Time: 17:00 - 21:30
📍 Location: MIRO offices - Fred. Roeskestraat 100, 1076 EE Amsterdam
🚪 Entry: Free
🥨 Food: Light snacks and alco/nonalco beverages
We’re limiting attendance to 30 leaders to ensure interactive sessions led by industry experts and open discussions.
Francisco Rodriguez
Sales Enablement Lead at SendCloud
Francisco has 17+ years of experience in global sales and sales enablement. In SaaS, he helps teams ramp faster, use sales methodologies in practice, and improve performance through coaching and better alignment across teams.
Thijs Schutyser
Sales Manager at Dealfront
Thijs is a Sales Leader at Dealfront with 6+ years of experience in GTM strategy, including three years leading teams across the Benelux and Nordics. A remote-first advocate, he is passionate about bridging sales and marketing and leverages his IT background to spearhead AI innovation. In his spare time, he runs his own BJJ academy.
